
The Spanish company enters for best communication campaign in collaboration with Q-Music.
In partnership with a local radio station called Q-Music, NH Hotels temporarily renamed their site in Amsterdam Q-Hotel for one week, while the radio station’s DJs broadcasted live from within the hotel. Famous Dutch singers appeared as guests and the DJ’s hosted parties for the hotels’ guests and took over some of the hotel staff’s functions. The cost efficient campaign also included a week long announcement which included a TV spot and a mobile hotel room driving around the city.