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New identity for Accor

The hotel group changes name and becomes AccorHotels and adopts a new signature, “Feel Welcome”.

Call it AccorHotels now! With its new name, AccorHotels, the Group upholds its hospitality business. It aims to increase the clout and visibility of AccorHotels, which is both an institutional and a commercial brand, by connecting it to its digital platform It also intends to place the brand at the center of its ecosystem of hotel brands.

The Group also has a new, simple, striking and universal signature that emphasizes its desire to federate: Feel Welcome.

Finally, to reflect the Group's ambition, the new identity features a more statutory logo containing deep blue typography. This new logo continues to showcase the Group's symbol, the single, emblematic honey-colored bernache goose. This migratory bird is the brand and mobile app icon. It symbolizes group spirit, determination and travel.

Sébastien Bazin, AccorHotels Chairman and CEO, declared: "Today, our Group changes and loudly and clearly proclaims its desire to go further, faster. Accor becomes AccorHotels and proudly re-assumes its role as a pioneer hotelier that never stops innovating and surprising, at the cutting edge of digital technology, but while remaining a hotelier, first and foremost. The Feel Welcome promise is a strong commitment to all our audiences and enriches the bond between the Group and its brands."

Read also :

  • Accor takes over Fastbooking
  • Accor reports record results for 2014
  • Accor signs a strategic alliance with a chinese operator-investor, Huazhu
  • Accor unveils its digital strategy
  • Accor acquires stake in the capital of Mama Shelter
  • Accor pursues the restructuring of HotelInvest's assets


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