Access the main content


New extended-stay economy brand for Wyndham

Economy segment has been the most resilient during the Covid 19 pandemic crisis. It is therefore no surprise that the American group plans to develop a new brand on that segment.

Wyndham Hotels & Resorts reported good results for 2021 and its President and CEO Geoff Ballotti shared the company’s will to enter a new market with an extended stay brand.

“We've seen, in our upper-midscale extended-stay brand, Hawthorn Suites, a 50 percent increase in our pipeline over the last year and we know that demand is up there for an extended-stay economy brand.”  He declared during the annual investor call.

The project it at its first steps with a working committee in charge of defining the name, design and operational processes of the new brand. Further announcements will be made by spring 2022.


You have consulted 10 content. Go back home page or at the top of the page.

Access next article.

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?