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The new craze of travel search engines

1 min reading time

Published on 04/06/05 - Updated on 17/03/22

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Even more popular than online travel agencies like Expedia, Travelocity or Opodo, the travel metasearch engines like Kayak, Mobissimo and Yahoo! Farechase are the latest tool used by travel consumers to find the lowest prices available. According to Hitwise, an online competitive intelligence service, the market share of visits to four of the major travel search engines has trippled in the past six months. In the same period, the market share of visits of the top 5 travel agencies (Expedia, Travelocity, Orbitz, Yahoo! Travel and CheapTickets) increased by 11.3%. Among the travel search engines, Kayak.com showed the largest increase in market share, followed by a strong new comer: Yahoo! Farechase. Visitors to the top travel search engines are Baby Boomers, on the edge of retirement with more leisure time, and a strong interest in cheap deals to increase their buying power.

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