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Mobile Marketing: short messages for select clientele

7 min reading time

Published on 09/09/04 - Updated on 17/03/22

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After Internet and e-mail, marketing has found another vector: the mobile phone, and another media: the short message court known as SMS. The use of mobile phones as a marketing tool is growing. It offers the advantage of instantaneousness and reactivity. But the rules for their use must be respected in order to avoid losing clientele.

T en billion mini-messages sent in 2003: the SMS craze is hitting France, as it did in other European countries before. In Germany, 380,000 people are considered Short Message Services (SMS) dependent, according to a psychotherapist who receives a growing number of “texto” maniaques at his office...

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