Strategic for a successful summer season, Middle Eastern clientele are more sensitive than other clientele regarding geopolitical hazards. While Europe remains a preferred destination, it receives increasing competition from Southeast Asia and the growth of intra-regional tourism. The key to success and a guarantee of loyalty with this highly coveted, well-to-do clientele: consideration of their cultural particularities.
Middle Eastern tourism remains a sure value more than ever. The Vision 2020 report by the WTO foresees steady annual growth by 5.5%. According to forecasts, the number of tourists from the Middle East should grow to nearly 45 million, or nearly twice the number of arrivals recorded in 2001. This...
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