Mexican clientele: giant potential

5 min reading time

Published on 13/04/07 - Updated on 17/03/22

Temporarily eclipsed by other emerging markets, Mexico is no less of a supply market of tourists who are curious, motivated and well-to-do. The ongoing social changes in the country open the way for new categories of travelers that certain areas around the globe are already fighting over.

“If one applies the analysis grid of the BRIC countries to eleven other major emerging countries, Mexico appears to have the same potential as Russia or Brazil. If we were to go back in time by five years, we would have called them the “Brimc” countries.” In short, this is what Jim O'Neill, who...

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