On Marriott International's web site, the group's 31 brands are presented in their totality with a segmentation into two major categories and three levels of sophistication. A long effort to differentiate has been undertaken for all the brands to justify their positions on the table.
A second differentiation characterizes them within each major category depending on the level of service: Luxury, Premium and Select. A third distinction separates short-stay hotels from long-stay concepts such as residence hotels. The result is a table with three entries, a new matrix that acts as a basis for marketing teams to refiner the presentation and differentiation of each.
- Classic Luxury:
The Ritz-Carlton, St-Regis, JW Marriott
- Classic Premium:
Short stay: Marriott, Sheraton, Marriott Vacations Club, Delta Hotels / Long stay: Marriott Executive Apartments
- Classic Select:
Short stay: Courtyard by Marriott, Four Points by Sheraton, Springhill Suites by Marriott, Fairfield Inn by Marriott, Protea Hotels / Long stay: Residence Inn by Marriott and Townplace Suites by Marriott
- Distinctive Luxury:
Ritz Carlton Reserve, Luxury Collection, W Hotels, Bvlgari, Edition
- Distinctive Premium:
Le Méridien, Westin, Autograph Collection, Design Hotels, Renaissance Hotels, Tribute Portfolio and Gaylord Hotels
- Distinctive Select:
Short stay: AC Hotels by Marriott, Aloft Hotels, Moxy / Long stay: Element by Westin
Already signed up? Already signed up? Already signed up? Already registered? Login here!