Manchester launches free hotel nights program to support the city's tourism recovery

2 min reading time

Published on 17/05/21 - Updated on 17/03/22

@Marketing Manchester

The "Have a Night on Us" campaign is being run by Marketing Manchester - the organization that promotes Greater Manchester to an international audience - and is being carried out in partnership with the Manchester Hoteliers Association, which works with hotels in the region.

The campaign offers visitors the opportunity to book two nights and spend a third night for free. The goal is to help visitors extend their stay in Greater Manchester, have more time to explore the region's new and updated attractions and experiences and increase overall spending in the tourism economy.

The "Have A Night On Us" campaign is supported by VisitEngland's Escape The Everyday recovery marketing fund and will include significant media spend, geo-targeted to key areas of the country that are more than two hours' drive from Greater Manchester.

The campaign will be booked through TXGB, VisitEngland's tourism booking platform, with Manchester being one of the first cities in the UK to use the platform for a major campaign.

Nine accommodation providers have so far confirmed their participation in the campaign, including The Edwardian Manchester, Kimpton Clock Tower, The Lowry Hotel, Hotel Brooklyn, Stock Exchange Hotel, The Ainscow Hotel, Holiday Inn Manchester City Centre, and Manchester's two Roomzzz properties. Additional hotels will join the campaign in the coming weeks and months.

Our 'Have a Night on Us' campaign aims to address the current shortage of hotel bookings by working with accommodation partners to provide attractive offers that we hope will enable visitors to enjoy an extended stay in Greater Manchester this summer.

Sheona Southern, Executive Director of Marketing Manchester

This new campaign will play an important role in helping Greater Manchester's hotel industry recover from the devastating effects of Covid-19, and will help attract much-needed bookings for the region's accommodation providers.

Adrian Ellis, President of the Manchester Hoteliers Association

It's great to see the activity Marketing Manchester will be rolling out with its 'Have a Night On Us' campaign, and as it aligns with our national 'Escape the Everyday' campaign, to encourage more people to explore the quality destinations and tourist attractions here on our doorstep. With international tourists being slower to return, this really is the year to rediscover the gems of British tourism in our vibrant cities.

VisitEngland Director Andrew Stokes

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