A graduate of the European Business School, Jacques-Antoine Granjon is a pioneer in e-commerce and clearance for major brands. In 2001, he launched the concept of sales addressing a community connected through his site Ventes-Privées.com. The company experienced exponential growth in just a few years. Atypical with his post-hippie rocker look, he is also atypical in his approach to online sales through which he unites seemingly contradictory concepts: stock and exclusivity, mass sales and privileged access, while keeping customer satisfaction at the center of his tool. This original and highly profitable approach earned him a series of awards between 2009 and 2012: Marketing Man of the Year, Businessman of the Year, Communication Personality of the Year, Innovator of the Year 2011, Capitalist of the Year, Best Customer Service four years in a row… and the list goes on. The success of his business may be read in a few impressive figures: a business volume of 1.3 billion euros, with double-digit annual growth, 60 million items sold, 75,000 shipments daily, 60 to 70 known brands permanently available, 2,000 collaborators working on 8 European platforms, 20 million subscribing members, 10,000 new members daily, between 2.5 and 3 million individual visitors each day….
"E-commerce makes it possible for anyone to open a boutique and sell things there - all the products of the world if one wishes to grow it infinitely, and where the whole world may shop. From this basis, the perspectives are incredible. But after being dominated for 15 years by pure players who knew nothing about the sector, e-commerce now belongs to people of the trade who use this tool to transform their company. Four pillars are fundamental to e-commerce: a computer, without which nothing would be possible; production as all products and services must be photographed to be put online and presented in a pleasant and attractive manner; logistics to resolve the slightest problem at any given moment by involving talents from all the necessary trades; and customer service, which creates the brand's image and quality, and because while a customer may be dissatisfied, a corporation must answer for mistakes. These four pillars are fundamental and must be given equal importance and be developed in the same way.
After Internet in 2004, today the real revolution of e-commerce is the Smartphone because it allows absolutely everything. There has never been such a rapid adoption of a tool by such a high number of people. What is primordial is that everything has very rapidly moved indoors and the consumer has been liberated. Before he may have felt frustrated or embarrassed exiting a shop without buying anything, but today he consults online boutiques remorselessly. Today customers must find what they are looking for in a shop or they feel like they've failed. This is why e-commerce will fall into the hands of those who are able to manage volumes in an efficient manner. The consumer is king and the shop is central.
The use of mobile phones also makes advertising more invasive. Internet makes it possible to revive customer relations and address the customer individually. Nonetheless if real values and sincerity are missing in the equation, it won't work. Budgets must be allocated to promote brands by sharing all that you do, and the stronger the brand is the less money needs to be the spent for referencing."
After Internet in 2004, today the real revolution of e-commerce is the Smartphone because it allows absolutely everything. There has never been such a rapid adoption of a tool by such a high number of people. What is primordial is that everything has very rapidly moved indoors and the consumer has been liberated. Before he may have felt frustrated or embarrassed exiting a shop without buying anything, but today he consults online boutiques remorselessly. Today customers must find what they are looking for in a shop or they feel like they've failed. This is why e-commerce will fall into the hands of those who are able to manage volumes in an efficient manner. The consumer is king and the shop is central.
The use of mobile phones also makes advertising more invasive. Internet makes it possible to revive customer relations and address the customer individually. Nonetheless if real values and sincerity are missing in the equation, it won't work. Budgets must be allocated to promote brands by sharing all that you do, and the stronger the brand is the less money needs to be the spent for referencing."
