Record growth, opening to the world, an explosion of young generations and the leisure culture... all factors align for a boom in outbound tourism from South Korea that has already begun. And yet this market remains in the shadow of the Chinese giant with its immense potential. Although it has its own particularities, South Koreans are often clumsily lumped with other
The famous term “Bric” for Brazil, Russia, India, China, which refers to a vast source of clientele that are emerging in tourism, should soon include at least two more letters in reference to two nationalities that are gaining ground: an M for Mexicans and a K for Koreans. It must be added that the...
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