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In the kingdom of the sports business, the hotelier might be king

9 min reading time

Published on 03/07/08 - Updated on 17/03/22

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Athletic competitions and RevPAR often go well together. Hoteliers in Athens, Paris and Moscow, as well as Berlin, Berne and Innsbruck could rub their hands together when their cities became the center of attention of the sports community. Nonetheless, when the time comes to book a room for a football, rugby or athletics fan things get more complicated. Hoteliers, fearful of blocking rooms for the entire period of the competition and business clientele who desert the place to avoid finding themselves in the midst of overexcited fans, the solutions may sometimes only be found when the circle is squared.

But who are these fans invading cities to follow their favorite teams or players? Mutations in the sports world also cause changes in the sociological makeup of fans who are sometimes ready to make considerable financial efforts that lead to the emergence of a new kind of supporters who fill...

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