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Kerzner International launches its new brand SIRO

The first SIRO hotel will be launched in Porto Montenegro in 2023, the SIRO Boka Place. SIRO Boka Place will offer guests a number of sailing tours, as well as a variety of cycling trails of varying length and altitude for all fitness levels.

Kerzner International Holdings Limited, owner of Atlantis Resort & Residences and the One&Only Resorts collection, is launching a new SIRO brand designed around fitness and well-being.

We look forward to continuing to work towards improving people's lives with the introduction of SIRO. We recognize that holistic health is more important than ever, and SIRO's primary focus will be exceptional fitness and wellness to support a modern, balanced global lifestyle, delivered with our renowned service in a transformative and rewarding urban environment.

Philippe Zuber, Managing Director of Kerzner International

The SIRO experience will offer ways to discover the destination through a variety of fitness activities reflecting each destination, such as cycling, sailing, hiking, boxing, rock climbing, kite surfing, parkour and skiing, etc. SIRO will offer ongoing classes, workshops and knowledge sharing events to further connect the SIRO community.

A team of in-house specialists, including trainers, coaches, nutritionists, technicians and hosts, and a state-of-the-art fitness club will be at the heart of each SIRO hotel, each offering a spacious gym, a dedicated yoga and meditation area, a swimming pool and use of local sports facilities. A range of dynamic classes will be available in the fitness studio, developed and taught by specialists and elite athletes. To support recovery and healing, SIRO will also offer the Recovery Lab, which will feature a selection of health spa services, including specialized therapeutic massage, meditation and sports rehabilitation classes, for mindful regeneration.

SIRO will also establish TEAM SIRO, a team of key athletes from around the world who will each play an advisory role as SIRO develops the fitness and wellness elements at the heart of the immersive living experience. The first ambassador is British Olympic gold medalist swimmer Adam Peaty - Olympic, World, European and Commonwealth champion, and favorite to win Olympic gold again later this year in Tokyo.

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