Marriott’s brand has created the “Family by JW” program which brings to the fore the importance of families spending quality time together.

JW Marriott puts families in the spotlight with the launch of its “Family by JW” program intended for children from age 5 to 12 and their parents. The brand set up some partnerships and non-profit collaborations to offer family experiences and activities like: personalized stretching activities with The Joffrey Ballet (an American ballet company), hands-on cooking experiences with JW Marriott chefs, educational and cultural activities with the Guggenheim Museum.

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“Family by JW will bring an exciting dynamic to all JW Marriott properties across the world through the key principals of balance, togetherness, and human enrichment,” declared Mitzi Gaskins, Global Brand Leader, JW Marriott. She added that the program has been created “specifically to cater to today’s family travelers who are seeking more collaborative experiences than ever before. By engaging children and parents through meaningful activities that are interesting for all parties involved, Family by JW will allow each family to create and cherish the most memorable experiences at whichever JW Marriott property they check into.”

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