Influencers, social media, influence marketing: the new codes of tourism promotion

13 min reading time

Published on 20/12/22 - Updated on 20/12/22

Marketing d'influence

Instagram, TikTok, Facebook, Youtube, Pinterest and LinkedIn are all platforms that have appeared over the last few decades and are now indispensable for promotional activities. Destinations, hotel operators and restaurants can no longer ignore these networks in the era of 100% digital. While some actors decide to entrust this task to their internal teams, others choose to call upon influencers who know the workings of social networks perfectly. With the multiplication of platforms and travel influencers, what does the future hold for influencer marketing in the tourism and hospitality sectors?

The power of influence marketing Marketing has evolved over the last few years thanks to the rise of the Internet and, subsequently, social networks. The promotion of a product or a service is now inseparable from these new channels that allow to acquire an increased visibility to a large audience...

Atout France

Atout France

Administration / Collectivités

  • Atout France France
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Hilton

Hilton

Hotel Group

  • Hilton United-States
  • Offres d'emplois 12 currents job offers
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The Ascott Limited

The Ascott Limited

Operator

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Booking.com

Booking.com

OTA & Pure Players

  • Booking.com Netherlands
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