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India, India : everyone wants a part of it

8 min reading time

Published on 28/05/08 - Updated on 17/03/22

Founding member of the BRIC, this very coveted club of strongly developing countries, India appears to be a promising source of revenue for tourist destinations. Nowadays, Indians are more comfortable with western behaviours but they still remain strongly influenced by their millenial culture.

Regarding many figures, India’s potential, as a major source of the outbound travel market, is tremendous. A buoyant economy that rises by 9% each year, an upper class estimated to 40 million people with revenues above US$ 20 000 and a rising middle class reaching 300 million Indians as well as a...

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