A product that is well designed for the customers' needs is one way to maximize revenue and maintain strong occupancy rates.

Heather Balsley, Senior Vice President, Global Marketing Mainstream Brands, IHG, commented: “We are continually evolving and investing in our brands, and at the center of our latest enhancements sits extensive customer research and close collaboration with our owners. This is crucial to delivering brand experiences that fit the ever-evolving needs of mainstream travelers and drive performance for our hotel owners. As these new prototypes start rolling out across the market, we know they will take guest satisfaction and brand strength to the next level.”

In 2017, the group launched H4Design, in May 2019 it launches H4 Prototype introducing :

"Flexible, open public spaces"

Multiple restaurant and bar concepts

Adaptable meeting space

Welcoming guest room design

The group also plans a new design solution for Staybridge Suites, Generation 7.0 by October 2019

A reimagined public space

A new exterior design 

Updated suites

Candlewood Suites with Beacon 4.0. by summer 2019 with a new logo

A distinctive building exterior 

An open and modern lobby

Enhanced comfort in the guest suites

A new logo