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[In Images] After Holiday Inn Express, it is time for Holiday Inn, Staybridge Suites and Candlewood Suites to be reborn

A product that is well designed for the customers' needs is one way to maximize revenue and maintain strong occupancy rates.

Heather Balsley, Senior Vice President, Global Marketing Mainstream Brands, IHG, commented: “We are continually evolving and investing in our brands, and at the center of our latest enhancements sits extensive customer research and close collaboration with our owners. This is crucial to delivering brand experiences that fit the ever-evolving needs of mainstream travelers and drive performance for our hotel owners. As these new prototypes start rolling out across the market, we know they will take guest satisfaction and brand strength to the next level.”

In 2017, the group launched H4Design, in May 2019 it launches H4 Prototype introducing :

"Flexible, open public spaces"

Holiday Inn Social Lounge

Multiple restaurant and bar concepts

Holiday Inn Market

Holiday Inn Toast to Toast

Adaptable meeting space

Holiday Inn meeting spaces

Welcoming guest room design

Holiday Inn Room

The group also plans a new design solution for Staybridge Suites, Generation 7.0 by October 2019

A reimagined public space

Staybridge Suite public area

A new exterior design 

Staybridge Suite exterior

Updated suites

Staybridge Suites Studio

Candlewood Suites with Beacon 4.0. by summer 2019 with a new logo

A distinctive building exterior 

Candlewood Suites

An open and modern lobby

Candlewood Suites Lobby

Enhanced comfort in the guest suites

Candlewood Suites

A new logo Logo Candlewood Suites

 

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