InterContinental Hotels Group announced the continuation of its mobile strategy with launch of the Priority Club Rewards app for iPad. Hotels in IHG’s system are now generating over $20 million a month in revenue from mobile bookings.
The new Priority Club Rewards app for the iPad provides consumers with easy-to-use functionality to find and book hotel rooms, check rates, and the flexibility to manage their reservations and view member details. Through other mobile solutions, such as apps for all seven IHG hotel brands on iPhone, consumers can now access redeemable offers available at the hotel where they are staying. Also, corporate partners now have their own customized IHG-branded app with their corporate ID embedded, so they can easily view and book hotels at their negotiated rates.“Consumers are increasingly using mobile devices and tablets to search, shop and book travel,” said Michael Menis, vice president, Web & Interactive Marketing, IHG. “Our emphasis is on developing booking apps and mobile features to engage with guests in every step of their journey. It’s not just about booking rooms – we’re building relationships with our guests and connecting with them throughout their stay experience.”
United Kingdom
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