Just when the notion of made-to-measure is playing a key role in the hotel industry, personalization extends beyond service and gradually finds its way into all hotel spaces, including rooms. It meets the growing will of hoteliers to better adapt to customer preferences and their expectations in terms of comfort and services. From decoration to fitments and atmosphere to entertainment, the trend is now taking over the entire hotel room and entering its farthest corners.
Today, professionals no longer talk about hotel stays, but customer experiences, and the room is an integral part, playing a key role in the wellness quest of clients. In their research, designers and suppliers for the hotel industry are sparing no efforts to adapt all the aspects of the hotel room to their guests’ preferences. Interior designer Maud Bury thus designed a room concept that is 100% personalizable that she baptized My Room Concept. It is a room created to be modular and to meet three current consumer expectations: flexibility, to make the room a space for the night, for relaxation and reception or dining; personalization, to give guests a choice of decoration and arrange the room depending on their desires and needs; and the wish to be able to work in the hotel, expressed by the vast majority of business and leisure travelers. In order to realize the conception and concretize its project, Maud Bury partnered with four companies specialized in different areas that are accustomed to the hotel industry: Philips for lighting and screens in the room, Muzeo for design and decoration, Somfy for domotics and blinds, and Hatworth for furniture. This new space was designed so the customer could be master of the decoration and setting thanks to a series of technological tools. It will, for example, be possible to adapt the room’s lighting to different activities, to change the color of the room, or choose decorative elements using a touchpad connected to wall screens able to display different works of art. Atmosphere is not the only personalizable aspect of this new generation room concept. The guest may easily change the room’s function thanks to an intelligent wall designed to give access to all the room’s furniture and IT commodities: foldaway bed, closets, lit niche with a...
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