The 15th Worldwide Hospitality Awards ceremony will be held on November 17, 2014 at the InterContinental Paris Le Grand. Once again it will reward the best marketing strategy.
A must at the Worldwide Hospitality Awards, the trophy for Best Digital Marketing Strategy rewards and marketing operation by a hotel group or brand that stands out for its digital marketing operation, using Internet as a platform or not, that stimulates hotel activity through partnerships, products creation, packages, concepts..
Applications for the 15th edition of the competition are open and will be evaluated according to three criteria: originality of concept, process, message and partnerships; innovation regarding the tools applied and the communication approach and major assets of the campaign; measurable efficiency of the campaign on the company's image and economic results.
Last year, the trophy for Best Marketing Operation went to the Hôtel Le St Sulpice de Montréal for its short video La Valise, staging a mystery at the property. It was distributed via social networks to create a buzz about the hotel.
All the categories of the Worldwide Hospitality Awards 2014:
All the categories of the Worldwide Hospitality School Awards:
About the Worldwide Hospitality Awards:
For more than ten years, the MKG group headed by Georges Panayotis, European leader in consulting for the hospitality and leisure sector, has undertaken the promotion of the global hospitality industry's initiatives through the Worldwide Hospitality Awards. The Worldwide Hospitality Awards receive around 150 applications in all categories from 25 countries over 5 continents each year. They have also received the participation of the top ten global hotel groups, which alone represent more than 4 million rooms worldwide, as well as of more recent brands, rising stars in an industry in perpetual flux. The Worldwide Hospitality Awards event offers a veritable window onto the diversity of the hospitality industry and reveals innovative approaches and concepts.
For more information contact MKG Group at events.mkg-group.com or +33 (0)1 56 56 87 71
Follow the Worldwide Hospitality Awards on Facebook and Twitter
Applications for the 15th edition of the competition are open and will be evaluated according to three criteria: originality of concept, process, message and partnerships; innovation regarding the tools applied and the communication approach and major assets of the campaign; measurable efficiency of the campaign on the company's image and economic results.
Last year, the trophy for Best Marketing Operation went to the Hôtel Le St Sulpice de Montréal for its short video La Valise, staging a mystery at the property. It was distributed via social networks to create a buzz about the hotel.
All the categories of the Worldwide Hospitality Awards 2014:
- Best Communication Campaign
- Best Digital Marketing Strategy
- Best Initiative in Social Responsibility
- Best Initiative in Human Resources
- Best Innovation "Hotel"
- Best Innovation "F&B"
- Best Promotion Strategy for a Tourism Destination
- Best Hotelier France
- Best Hotelier Worldwide
All the categories of the Worldwide Hospitality School Awards:
- Best Educational Innovation (Hospitality Management Schools)
- Best Educational Innovation (Technical College)
- Best Professional Success
About the Worldwide Hospitality Awards:
For more than ten years, the MKG group headed by Georges Panayotis, European leader in consulting for the hospitality and leisure sector, has undertaken the promotion of the global hospitality industry's initiatives through the Worldwide Hospitality Awards. The Worldwide Hospitality Awards receive around 150 applications in all categories from 25 countries over 5 continents each year. They have also received the participation of the top ten global hotel groups, which alone represent more than 4 million rooms worldwide, as well as of more recent brands, rising stars in an industry in perpetual flux. The Worldwide Hospitality Awards event offers a veritable window onto the diversity of the hospitality industry and reveals innovative approaches and concepts.
For more information contact MKG Group at events.mkg-group.com or +33 (0)1 56 56 87 71
Follow the Worldwide Hospitality Awards on Facebook and Twitter
