The trophy for the Best Communication campaign of the international hotel industry will be presented at the 14th Worldwide Hospitality Awards ceremony on the 12th of November, 2013 at the InterContinental Paris Le Grand.
What would be the know-how without a good dose of "how to let know"? The hotel communication is essential to convey to the public an image of values that will be decisive in its final choice. Original, exciting, offbeat, communication is a major weapon of the brand marketing strategy.
For a chance to win the 2013 trophy, candidates should complete a registration form, available at www.hospitalityawards.com. The prize will be awarded based on the evaluation of three key criteria:
This Award will be attributed to distinguish a communication campaign developed by a hotel group or a brand for its domestic and/or international market. It may include various communication tools: TV spots, radio, magazines, displays, Internet....
- Originality and relevance of the message, regarding the target and the corporate image (increase the visibility, change the image, launch of a new product or service...).
- Innovation regarding the tools applied and the communication approach and major assets of the campaign.
- Measurable efficiency of the campaign on the company's image and economic results.
At the last edition, the Worldwide Hospitality Awards rewarded Ibis Megabrand (represented in the photo by par Peter Verhoeven, Chief Operating Officer Ibis Brands Europe), for their global “mega-campaign” and the creation of Ibis Style and Ibis Budget. Try your luck at taking its place and becoming the new winner of the Worldwide Hospitality Awards in the Marketing category!
Worldwide Hospitality Awards
♦ Best communication campaign [pdf]
♦ Best marketing strategy [pdf]
♦ Best Initiative in Social Responsability [pdf]
♦ Best Innovation - Room Area [pdf]
♦ Best Innovation - Public Area [pdf]
♦ Best “People & Talent” Management Program [pdf]
♦ Best General Manager - Luxury Hotel [pdf]
♦ Best General Manager - Upscale Hotel [pdf]
♦ Best General Manager - Economic/ Midscale [pdf]
Worldwide Hospitality Schools Awards
♦ Best Educational Innovation [pdf]
♦ Best Professional Success [pdf]
(*Hospitality hotels and companies, you can also present your young talent.)
About the Worldwide Hospitality Awards:
For more than ten years, the MKG group headed by Georges Panayotis, European leader in consulting for the hospitality and leisure sector, has undertaken the promotion of the global hospitality industry's initiatives through the Worldwide Hospitality Awards. The Worldwide Hospitality Awards register 150 applications in all categories from 25 countries over 5 continents each year. They have also seen the participation of the top ten global hotel groups, which alone represent more than 4 million rooms worldwide, as well as more recent brands, rising stars in an industry in perpetually flux. The Worldwide Hospitality Awards are therefore a veritable window onto the diversity of the hospitality industry and it reveals innovative approaches and concepts.
