29 entries in the best marketing operations category for this 21st edition. The lockdowns and other consequences of the Covid 19 pandemic have not stopped the inventiveness and the spirit of conquest of the hospitality sector. See you on Tuesday, November 30 to discover the initiatives and vote for your favorite candidate.
An integrated campaign, supported by tutorial videos by Neil Patrick Harris, providing tips to ease people back into the real world after a year of lockdowns.
Accor, in partnership with BNP Paribas and VISA, are now introducing the ALL - VISA payment card. The Brand has produced a film, that include the largest drone show in Europe and the presentation of 7 venues from eco to luxury brands but also lifestyle and partners beyond hotels presented by its website and social media.
Thanks From Iso was an exhibition of artistic creations and letters of gratitude from guests in Accor isolation hotels, along works by artist Ruby Jones.
A digital cartoon showcasing the new PSG football jersey and celebrating ALL's ambition to revive football fans' passion.
Accor Live Limitless launched a campaign offering its members the chance to challenge Paris Saint-Germain players on the ‘pitch’ of their choice: their passion.
B&B HOTELS will seek notoriety and a place in the media via disruptive marketing through one of the most popular sports.
The Haven Collection is redefining luxury, embracing personal attention; a world of refined Greek lifestyle, private yet perfectly located, unfolding around a cove with cobalt waters.
A unique approach to the crisis situation in the hospitality business by delivering "your own private theater in a hotel room, so guests could enjoy watching the latest movies in the market while feeling safe and comfortable at the four star hotel".
Our concept breaks the codes of the hotel industry by offering a Hybrid offer adapted to new demands.
#HOMPPY: HappyCulture's innovation to welcome travellers and keep our hotels running when France and the world were barricaded against the pandemic.
In light of the global pandemic and its resulting barriers to travel, public transport was seen as off-limits for most travelers with regards to interstate journeys. The Dream. Drive. Discover. Delight. (4D) Offer across Taj, SeleQtions, Vivanta hotels and amã Stays & Trails was used as a tool to overcome this hurdle as it relied on travelers crossing borders to our hotels using their own private vehicles.
To engage with our mice clients during the lockdown, showcasing a fresh & safe perspective on meetings and sharing a new site inspection virtual tool.
Last December, as the world was hit by the second Covid wave, Little Guest offered its young customers an unforgettable moment: a personal interview with Santa Claus.
This was a very emotional display of love and affection where we creatively illuminated “a heart” symbol on the premises of the hotel to show the world that we stand with them during these hard times of COVID-19 and Lockdown. This heart is “lit” every night for the world to see and hopefully shine a little light in their lives during these dark times.
Life is a collection of moments; so, our wish is to make those moments unforgettable. At Marriott we don’t just host events, we make memories.
Unforgettable UK family breaks at Marriott Hotels. Discover together with Marriott Bonvoy Local Explorers.
Moxy Bucharest Old Town announced an unusual promotion in the middle of the pandemic hotel rooms can be booked at a price equivalent to the number of the day for which the reservation is made.
Following the announcement of the 1st curfew in October 2020, this operation aimed to seize the stage and to boost the business of Novotel hotels.
Quarantine Concierge was an initiative put together in mid-2020, much before the HKSAR government announced a designated quarantine hotel scheme. Offered in Ovolo Southside (OSS) and Ovolo Central (OCN), we were one of the first in the hospitality industry to openly talk about quarantine and offer something for returning residents. However, it was much more than just a hotel package for guests coming back into HK, it was more like a quarantine lifestyle.
Ovolo introduces Suite Ride, a collaboration with contemporary brand, Genesis.
Amidst the that came with the pandemic, we were able to run a campaign that allowed us to meet the demands of the local market.
Pullman enriches new entrepreneurs by inspiring minds & energizing bodies. The Pullman Art Festival was created to bring people together with these values despite the crisis.
Park Inn by Radisson Pribaltiyskaya Hotel & Congress Center is the largest international congress hotel in Russia with a significant Soviet history, which we want to share.
Room Mate Hotels organized a social media giveaway that represented the largest prize in the history of the company: 3 prizes for a free summer stay in one of our hotels.
Dekho Apna Desh - Independence Day Campaign by IHCL
We created a program targeting locals in order to invite them to generate revenue for our F&B outlets.
Creation and implementation of The Bonfire experience offered once a month an exclusive dinner experience at the Wet Deck area.