Hilton Launches Marketing Campaign Specifically Targeting Chinese Travellers

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Published on 28/09/11 - Updated on 17/03/22

Hilton's HHonors loyalty programme is launching an advertising campaign that specifically targets the Chinese source market.

In order to do this, Hilton has hired two Chinese celebrities to appear in the campaign: actor Donnie Yen and Olympic gold medalist Yang Yang.In addition to this campaign, Hilton has an eight-year partnership with the Chinese Olympic Committee that provides tha latter with financing, HHonor points, and discounted hotel rooms.The campaign is managed by Publicis Singapore.

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