Summary _ Hacienda Zorita Wine Hotel & Spa, located in the Duero Valley, a stunning undiscovered region in the north west of Spain, is a unique place to develop "money can't buy experiences". ln the Duero Valley, the best wines, foods, history and nature merge together offer a unique experience to the visitor. _ After identifying this market opportunity, Hacienda Zorita decided to give shape to this unique selling point and develop a package of experiences commercialized und er the name of "The Haciendas Experiences" appealing to visitors looking for lifelong memories. The Haciendas Experiences consist of a large array of offers: A taste of Zorita at Slow pace (A 2 hour cellar visit and sensorial food and wine lasting); the Duero Canyon from the air, by land or on the water, Natural Farming (visit and tour of Hacienda Zorita Organic Farm); Cook with the Stars (Show cooking & cooking !essons with Starred Michelin Chef Victor Gutierrez; Wine & Dîne at Special venues; the Wine Spa (Natural treatments and Vinotherapy based in treatments with red vine); Going places (A guided tour in a classic car). _ Once created, the Haciendas experiences have been marketed and communicated via different platforms such as Sales presentations and Trade Shows, directly to the consumer via on line with partners and tour operators and brochures given at the moment of arrival to the hotel. By developing the experiences, Hacienda Zorita has achieved the following: -* lncrease Duero Valley and Hacienda Zorita brand awareness -* lncrease brand image and conversion of customers into brand ambassadors -* Experiences popularity ranking. _ We have identified the following experiences as the most popular on es: _ A taste of Zorita at Slow Pace (Food & Wine lasting): 260 tastings/year x 20 pax = 5,200 unique clients a year which translates into potential brand ambassadors _ The Duero Canyon Experience _ The Wine Spa_ The above mentioned experiences generated over 70,000€ in the last year to the business The Haciendas Experiences sales increased by 10% in the last 3 months The Haciendas Experiences operation has the potential to be developed via the creation of further experiences, wider communication online specially via social media and increase of agreements with third parties and partners._ Please tell us why do you think you should win?_ The Haciendas Experiences is a unique concept with great potential of growth and spread. Ali the Haciendas Experiences are developed in a unique region: the Duero Valley thal gives a very unique an compelling offer to the visitors.
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