InterContinental Hotels Group’s Indigo fosters originality in the boutique brand with their "Locals Know Best" campaign that invites gueststo submit pictures of their favorite local sites and activities.
At each of their almost 50 hotels around the world, Indigo fosters a uniquely local environment through decorating with local art, locally sourcing food products, and even incorporating the neighborhood style into hotel architecture.Indigo is adding a further personal tough with the “Locals Know Best: My Neighborhood Snapshot” campaign. Locals can enter their neighborhood story in photos for the chance to visit one of six Hotel Indigo neighborhoods.Mary Dogan Winslow, director of Americas Brand Management at Hotel Indigo, IHG. Explains the concept further: “We’re inviting locals to share photos with us that tell the story of their own neighborhoods, where they go to get the most authentic food, what’s the tastiest local microbrew, where to hear the best local band. When it comes to discovering the untold story of a neighborhood, locals truly know best.”
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