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Group clientele: the long-awaited cure of youth

6 min reading time

Published on 13/10/06 - Updated on 17/03/22

Group tourism is at the onset of a great revolution. At a time when seniors who are already elderly continue to be loyal to coach tour operators, their children, now young retirees, are turning towards individually tailored travel. This local tourism receives competition from faraway destinations, but continues to be promising. To accompany this mutation, group tourism may count on new clientele niches.

Is the future of group tourism a thing of the past? “The time when coach tour operators filled all fifty seats is over,” observes Helmut Stückelschweiger, general manager of Top of Travel and former director of Austropauli, which specializes in coach travel. “There are fewer and fewer participants...

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