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Global Lodging Forum – Round Table on the Franchise model

On Monday, April 10, the 21st edition of the Global Lodging Forum will begin. this year it will adopt a more participatory format through presentations, round tables and workshops. The global theme will be: "Where will you be the day after? Actor or victim of the restructuring of the Hospitality Industry?", a specific round table will cover the economic model of the franchise, early afternoon in the rooms of the Pullman Paris Montparnasse.

To discuss the subject: "Can the classic franchise model continue to function in the current context ?", Participants in the panel will include:

  • Stephan André, president of Immoparts, member of the AIFE, association of Louvre Hotels Group franchisees
  • Philippe Bijaoui, Chief Development Officer Wyndham Hotel Group Europe, Middle East, Eurasia and Africa, to develop the Wyndham, Dolce, Ramada, Howard Johnson and Super8 brands
  • Antoine de Bouchony, President Honotel Developpement, owner and/or operator of sixty or so hotels, including seven Best Western, one Quality Suite (Choice Hotels), an Ibis, and the rest unbranded.
  • Arnaud Fayet, president of the AFA, AccorHotels des franchisees association.
  • Gilles Larrivé, Directeur Général de la Franchise AccorHotels France.

Since the rise in power of online distributors, franchisees are questioning the value of hotel brands, which are intended to generate thanks to brand awareness, image and dedicated sales force. Are they victims of a "double sentence" since they must pay royalties to the brand on revenues received from OTAs?

Hotel groups are concentrating their marketing efforts to retake control over direct sales, to accentuate differentiation, to valorize concepts. How does the dialogue take place between owners of the brand and their beneficiaries?

Are we headed toward a new economic model that takes into account the real contribution of revenues? How can strategic decisions be shared that make it possible for brands to evolve in function of the needs of clientele? Aren't new actors in the sharing economy stirring things up in hotel distribution? 

There is no shortage of subjects to prefigure new contractual relations if they are useful or necessary. The entire hotel economy is called into question by the new practices, the new players and new market conditions. This is why it is interesting to carefully examine the questions that will determine what happens the Day After.

More information is available online, including the preliminary program 2017 for these two days on the website Global Lodging Forum 

To reserve your exhibition space or learn more about sponsoring the event, contact us: by telephone on +33 1 56 56 87 71, or email at events[@]




Also read:

  • GLF 2017: Paul Dubrule will close the Forum on April 11
  • Global Lodging Forum 2017: an edition rich in innovation!
  • SAVE THE DATE: Presidents' Strategy Forum at the Global Lodging Forum 2017

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