How has new consumer behavior made customer segmentation for commercial accommodations evolve in recent years? How to reach out to these clientele through personalized one2one marketing? What tools are implemented by professionals to succeed? Hear the answers to these questions and more at the Global Lodging Forum 2016.
Consumer behavior in commercial accommodations has changed over the years, revealing a new segmentation and new profiles. Profiles may be considered in terms of generations, with Baby Boomers, Generation Y and Z, or behavior, with "social capital hunters", "cultural purists", "ethical travelers", and even "turnkey connoisseurs".
This segmentation and the new tools available for reaching the consumer profiles will be analysed atr a round table at the next Global Lodging Forum, on March 21 and 22, 2016 at the Pullman Paris Montparnasse: "Is there a new segmentation for commercial accommodations’ clients? How to reach them through personalized one2one marketing?". Several representatives of key players on the sector will be present to share their point of view point and experience: Olivier Cohn, General manager Best Western France, Benoit Lamezec, Director Marketing & Distribution at B&B Hotels, Pascal Visintainer, directeur commercial Hôtel at Groupe Lucien Barrière, Françoise Houdebine, VP Sales & Marketing Louvre Hotels Group, and Carl Michel, Board Member StayWise.
Click here for the program of speakers, round tables and presentations at this 20th anniversary edition. Only a few days left to register!
Contact us by telephone at +33(0)1 56 56 87 71, email at events(@)hospitality-on.com or through out online boutique
Global Lodging Forum 2016
From 495,00€ Excl. Tax*
For 20 years, the Global Lodging Forum has been the only international platform organized in France that that allows all the universes of the hospitality industry to meet: operators, banks institutions, investors, real estate developers, public authorities, suppliers, etc.