B&B: a single brand group with a rapid rate of growth. One hotel opening per week to soon reach 500 properties and 28 years of history. Mama Shelter: THE lifestyle brand par excellence. First property opened in 2008. 19 properties open and 10 in the pipeline. Best Western: global multi-brand group, 13 brands, leading independent hoteliers network worldwide. The three groups share the positioning of their brands.
What is lifestyle? A way of life? A way of thinking? An outmoded expression? Serge Trigano: At Mama Shelter we try to entertain. We also try to be local, so we hope Mercedes Erra is absolutely right. Mama tries to do good. "Lifestyle" doesn't mean much. Moreover, I am committed to having Mama...
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