#GLF19 | "Mama's job is to bring people happiness. It's not just design"

5 min reading time

Published on 08/05/19 - Updated on 27/09/22

Panel marketing Global Lodging Forum

B&B: a single brand group with a rapid rate of growth. One hotel opening per week to soon reach 500 properties and 28 years of history. Mama Shelter: THE lifestyle brand par excellence. First property opened in 2008. 19 properties open and 10 in the pipeline. Best Western: global multi-brand group, 13 brands, leading independent hoteliers network worldwide. The three groups share the positioning of their brands.

What is lifestyle? A way of life? A way of thinking? An outmoded expression? Serge Trigano: At Mama Shelter we try to entertain. We also try to be local, so we hope Mercedes Erra is absolutely right. Mama tries to do good. "Lifestyle" doesn't mean much. Moreover, I am committed to having Mama offer...

B&B HOTELS

B&B HOTELS

Hotel Group

  • B&B HOTELS France
SEE THE NOTE
Best Western Hotels & Resorts

Best Western Hotels & Resorts

Hotel Group

  • Best Western Hotels & Resorts United-States
SEE THE NOTE

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