Opérations
France
Marketing

plus

#GLF19 | "Either watch the train go by or hop on board," Jérôme Tafani, Burger King

3 min reading time

Published on 19/04/19 - Updated on 23/10/24

Add
#GLF19 - Jérôme Tafani

Burger King is back to France. And it is thinking digital. Because digital is a fantastic tool.

One of our responses to a McDonald’s advertisement achieved fantastic results. To receive such feedback before the digitization would have meant spending millions of euros in prime time ads on TF1. In less than 5 days and with a budget under 70,000€ the equivalent of at least 500 GRP in television...

This content is for subscribers only. You have 80% left to discover.

Every week, the HON team brings you an expert look at the world of hospitality.

By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Already a member ?

For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?