Germany ahead of competition with neighbours for MICE market share
Germany is the Number one meetings, incentives, conventions and exhibitions destination in Europe (for the seventh year in a row) and it occupies the number two slot worldwide - with only the USA boasting more international congresses according to the rankings of the International Congress & Convention Association (ICCA). In total, the experts counted 542 international association conventions in Germany, far outpacing second-ranked Spain (451). The UK comes third with 399 conventions.However, if Germany is Number one, this is in detriment to neighbouring Austria, Czech Republic and Hungary, who are in fierce competition with each other because of their geographic location. In fact, neighbouring Hungary is in dire need for a larger market share in MICE, which directly feeds its hotel industry. They ranked 26/28 in RevPAR growth (only Malta and Greece fared worse).However, if Germany is Number one, this is in detriment to neighbouring Austria, Czech Republic and Hungary, who are in fierce competition with each other because of their geographic location. In fact, neighbouring Hungary is in dire need for a larger market share in MICE, which directly feeds its hotel industry. They ranked 26/28 in RevPAR growth (only Malta and Greece fared worse).
