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Gay clientele, tourism’s “coming out”

8 min reading time

Published on 25/01/06 - Updated on 17/03/22

Across all sectors, gay consumers have become the target group to seduce.That this clientele often has high buying power; that in most cases they don’t have children and that they are not money savers. Together, these factors create a highly desirable market.

Commercial segmentation has brought on a growing interest in all clientele in the gay community, a group united by shared, identifiable interests. “Gay” clientele, a term that is more marketing oriented than “homosexual” clientele, quickly attracted the interest of tourism professionals. A first...

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