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"Flash Mobs" become Latest Hospitality Marketing Tactic

1 min reading time

Published on 22/07/11 - Updated on 17/03/22

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Rezidor pioneers this new form of communication

A flash mob is basically a group of people that break into song and dance in a public place performing a previously rehearsed choreography.Copenhagen's Central Station was the latest stage for such an event, organized this time by Rezidor Hotel Group and their "Rezidorians" with a humanitarian cause. Donations from spectators were donated to the United Nations Refugee Agency to help victims from the events in Libya.

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