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Enotourism: The New World launches a pre-emptive strike

7 min reading time

Published on 05/07/07 - Updated on 17/03/22

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A country’s heritage may be discovered many ways and that through winemaking heritage is a growing success. Overly focused on the production of the best wines in the world, French professionals forgot that tours of their properties were part of a more global, indispensable strategy. Producers in the New World, meanwhile, have understood this and surged ahead. And now it is time for France to catch up, estimates Paul Dubrule, author of a recent report.

Is France behind in enotourism? If we are to believe Paul Dubrule, there is no doubt. The co-founder of the Accor group and ex-president of Maison de la France very recently delivered his report for the ministries of Agriculture and Tourism. The results are clear: France – the home of Petrus...

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