Deutsche Hospitality launches service initiative for Chinese-speaking guests

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Published on 29/09/21 - Updated on 17/03/22

@Deutsche Hospitality

Deutsche Hospitality will introduce a service upgrade for its Chinese-speaking guests as the group is willing to work with its shareholder Huazhu to achieve stronger positioning on the Chinese market.

Online and social media platforms will be available, other features include Chinese payment methods, twin-bed rooms on request, a welcome letter in Chinese, Chinese TV channels, additional food and drink services, selection of tea and coffee, a language guide, and Chinese-speaking staff at the hotels.

It also extends to cover training courses for employees, FAQ lists and further helpful tools to ensure that the needs of Chinese-speaking guests are met.

We will be offering these services for Chinese-speaking guests all over the world.

Marcus Bernhardt, CEO of Deutsche Hospitality

They will be provided free of charge across all brands – Steigenberger Icons, Steigenberger Hotels & Resorts, Jaz in the City, MAXX by Deutsche Hospitality, IntercityHotel und Zleep Hotels – and will be subsequently rolled out to Steigenberger Porsche Design Hotels and House of Beats. We are also linking this with our H Rewards loyalty programme, which our Chinese-speaking customers will be able to access too. The introduction of China Selection 2.0 underlines our commitment to innovation and to the very highest quality at an international level.



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