Choice Hotels announces an alliance with AMResort to enhance its Choice Privileges loyalty program.
Choice Hotels International announced that it has added more than 50 AMResorts-branded properties to its network, allowing members of the Choice Privileges loyalty program to earn and redeem points when booking a stay.
The American group has signed an agreement with Apple Leisure Groupe, which manages the AMResort portfolio known for its luxury hotels in Mexico, the Caribbean and Central America. This alliance marks a strategic desire to improve the loyalty programme and increase the number of visitors to the AMResorts collection. Indeed, the partnership is expected to add more than 25,000 upscale rooms to the Choice Hotels network.
Jamie Russo, Vice President, Loyalty Program and Customer Engagement at Choice Hotels says :
"We are proud to offer our loyal guests even more opportunities for their next getaway by allowing them to earn and redeem points at some of the world's most renowned all-inclusive resorts."
Meanwhile, the President of AMResorts, Gonzalo Del Peon announces:
"We look forward to working with Choice to connect more people to their dream getaways in paradise and deliver memorable experiences that will inspire travelers to book their vacations with us time and time again."
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