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Best Western Premier Collection has its first member

The hotel Mäster Johan, in Sweden, will be the first property in the Best Western Premier Collection, Best Western's new brand that regroups a selection of upscale hotels positioned on key markets.

Best Western realizes the launch of its new collection. Launched last October, the new brand from the group Best Western Premier Collection now has its first member the Hotel Mäster Johan, located in the city of Malmö in Sweden.

The four-star boutique hotel, Hotel Mäster Johan meets the new collection's criteria with its upscale positioning, its coherence with its environment and the experience if offers guests. The 68 room property was recently renovated in the Nordic style that gives it its identity.

On January 1, 2014, Best Western International was the eighth hotel group worldwide in number of rooms, according to the ranking made each year by MKG Hospitality, hospitality consulting firm founded by Georges Panayotis. It had 4,046 hotels and 314,318 rooms worldwide. (read our report)

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