Baglioni HotelsThe main objective was to increase Baglioni Hotels brand awareness through innovative and qualified web actions, being effectively useful to travelers and Italy Lovers.
Summary _ ITALIANTALKS offers an unbiased informative blog in different languages. Crucial issue was how to differentiate brand communication from competitors, Baglioni Hotels decides to focus on travelers and clients information needs to organize their trips. The Brand Core values, Italian warmth and carefulness, client experience and passion for Italy, drive the creation of this brand new tool._ ITALIANTALKS is today a fully independent blog, professionally managed by 4 bloggers. Baglioni Hotels is the Publisher and sponsor and MS&L Italia has the role of project manager and Chief Editor, in charge of granting transparency and truth of information. The blog does not cover subjects related to Baglioni Hotels unless perfectly fitting the editorial line and it involves all Italian regions, not just cities where Baglioni Hotels Properties are._ The blog is divided into 4 sections delivering previews and reporting about top level experiences interesting for our clients, covering different subjects: fashion, art, food, music, special events, Italian Experiences._ Storytelling is supported by high quality pictures counting on professionals from different industries who share their love for Italy._ Please tell us why do you think you should win?_ The main focus of ITALIANTALKS Blog is on "Bel Paese", promoting italian traditions, trends and culture._ The Baglioni Blog aims to create a more direct and personal approach, not only to Clients but in general to Made in Italy lovers searching for a one of a kind experience both on and off line. _ Baglioni Hotels is Luxury with an Italian Touch and therefore the best promoter for Italian excellence!
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