During the Asian Travel Market at The Sands Expo and Convention Center in Singapore, the Asia Pacific area was presented as the world’s fast growing travel market, worth US$357 billion, a 64% increase over 2009.
This trade show is now in its fifth year, and starting to see exhibiters from farther and farther reaches, now including South America and South Africa. This year was the largest turnout yet, a 15% increase over last year with 865 exhibiting companies from 72 countries.The Asia Pacific travel market is expected to maintain 8% to 9% growth in the next year. Within this regional demand, the largest market is China: gross bookings from China are expected to double in the next year.With this in mind, it is important to pay attention specifically to Chinese travel trends. The internet is an important channel for the sake of price transparency and planning facility. However, decision drivers are changing from price-based to experience-based. Therefore, high quality services are important to latch repeat guests.
