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arcona Hotels & Resorts introduces new communication and marketing concept

arcona Hotels & Resorts sets its focus on the vacation hotel industry and therefore restructures several business areas of the company.

The goal is to develop the brand through targeted product conception and corporate communication. For this purpose, the Communication/PR and Product Development department are newly created.

Christiane Winter-Thumann, former Director of Marketing and PR for many years, has taken over the newly created position as Director of Corporate Communications. As the company’s spokesperson, she is now responsible for PR work with the goal of further establishing the arcona brand.

Mrs. Winter-Thumann has gained her professional experiences by working at the Intercontinental Hotel Group, Holiday Inn and Steigenberger Hotels and has been working for arcona Hotels since 2008. She has been involved in the brand repositioning of arcona Hotels & Resorts, the design of the hotel and apartment concept arcona Living as well as the brand Weinwirtschaft.

The position of Director Marketing is now held by Anne Volke, who was previously Deputy Marketing Manager and CRM Manager at the company. She has been a member of the arcona team for nine years, prior to eight years in marketing and sales at Hotel Hübner GmbH. Her priorities for the new position are the professionalization of the company's digital marketing and the associated development of personal and emotional communication with the guest.

In their new positions, the two women are playing a major role in the development of new strategic structures at the company's headquarters and in the individual hotels. arcona's Managing Director Alexander Winter sees this as a major step towards the group’s reorientation:

As arcona, we are currently re-creating ourselves. We are sorting, we are questioning, we are thinking in order to create a healthy foundation for our future growth. It is great that we can rely on our two proven colleagues in new responsibilities.

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