
Hyatt's lifestyle brand is organizing an event at each of of their locations that will include the hotel's neighbours as well as their guests.
Andaz will recieve a host that will animate an interactive meeting about cultural and culinary subjects with hotel guests and neighbours. The meetings will focus on the location of the hotel.These kinds of events emphasize Andaz's positioning as being close to the community the hotel is in, and highlighting the geographic individuality, which is a major element in their marketing strategy.In October, the "Andaz Salons" will offer the following schedule:The Andaz Salon will feature the following events in October:-* Andaz Liverpool Street – Sustainable Seafood Cooking Workshop -* Andaz 5th Avenue – tbd Art (the bar downstairs Art) Rotational Art Program -* Andaz San Diego - Wine & Food Education -* Andaz West Hollywood – Art Seen at Andaz -* Andaz Wall Street – Mixology, Entertainment and Impromptu Performance SeriesThese kinds of events emphasize Andaz's positioning as being close to the community the hotel is in, and highlighting the geographic individuality, which is a major element in their marketing strategy.