America’s Best Franchising Inc. is the first franchise company in any industry to launch a system-wide AdWords campaign in strategic partnership with Google Inc.
Under the program, participating hotels create an ad and choose keywords related to their property. When consumers search using those keywords, the ad appears under the “sponsored links” section alongside organic search results.Hotel may also choose to display on sites within the Google Network and can either choose exact placements or contextual targeting that matches keywords to content.Hotel may also choose to display on sites within the Google Network and can either choose exact placements or contextual targeting that matches keywords to content.
