ALL: " Customer usage is the best guarantee of a programme's success "

10 min reading time

Published on 27/05/24 - Updated on 28/05/24

Interview with Mehdi Hemici, Chief Loyalty, Ecommerce Officer. My department focuses on customer benefits under the responsibility of Alix Boulnois, our Chief Digital Officer for digital, who also heads up the Digital Factory. Her remit covers everything to do with direct customer relations, resources and the Group's technological development.

Our missions are at the crossroads of the needs of owners and customers. I work on loyalty and e-commerce issues. ALL is much more than loyalty; it's an ecosystem that enables us to have an engaging and inspiring programme. As a result, our direct channels are now outperforming and continuing to...

Accor

Accor

Hotel Group

  • Accor France
  • Offres d'emplois 34 currents job offers
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