
London is hosting Accor's #Digital Day today, and we're expecting to learn more about the group's financial strategy -as many purchases of hotels and stakes were announced recently- and fresh news about its digital strategy. Follow it live; we'll keep you informed about major news.
Money from the €225M investment plan will be dedicated to internal tech developments as well as to further tech business acquisitions. Although Wipolo's purchase cost is undisclosed [considering the business and listed company's regulations, we can expect it to be in the €1 million to €10 million range], this move means the group's recent shopping spree (€900 million through the Moor Park purchase, €180 million in Switzerland, a 35% stake in Mama Shelter) will not only be about hotel real estate but will also expand to French start-ups as well.
Digital tools will change the daily work of hotel staff, soon to be relieved of paperwork to focus on interacting with customers. Digital tools such as online check-in enable staff to prepare everything during off-peak periods, and to focus on relationship-building during peak times of the day. The better use of data is also regarded as a major growth opportunity for hotel groups, who have gathered huge amounts of relevant data but have yet to convert this into an enhanced customer experience. To analyze "Big Data", Vivek Badrinath has set up a team of macro data analysts, providing a hint that econometrics and database management & analysis could be on their way to becoming key new skills in the hotel industry.
5-year €225M investment allocated to #digital ; #AccorDigitalDay pic.twitter.com/7eZt6xwdBB
— Hospitality ON® (@HospitalityON) October 30, 2014
HR need to extract value from #datascience : "Digital Data Analyst" tomorrow´s next #hotel #jobs? #AccorDigitalDay
— Hospitality ON® (@HospitalityON) October 30, 2014
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