Accor sponsors the French team in the America's Cup

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Published on 02/02/23 - Updated on 02/02/23

Accor sponsor Amrica's cup

Accor has announced that it is the title partner of the French team for the 37th edition of the America's Cup and ALL - Accor Live Limitless - will also be the global partner of the French SailGP Team until the end of 2024.

The Orient Express brand will be the sponsor of the French team that will compete in the 37th America's Cup in Barcelona in 2024. This partnership will result in a monohull in the Orient Express colours.

The team, now called the Orient Express Team, will be led by skipper Quentin Delapierre, an elite athlete in international sailing, in order to win this internationally prestigious competition, just like the Orient Express brand.

An operation which testifies to the group's interest in the world of sailing. Indeed, this new commitment comes after the recent announcement of the construction of the world's largest sailing yacht, the Orient Express Silenseas, entrusted to Chantiers de l'Atlantique.

The construction of the Orient Express monohull - an AC75 - will start next April in Brittany and is expected to be completed in spring 2024. The construction of the AC75 will be partly entrusted to the same shipyards as the Orient Express Silenseas.

Through its loyalty programme and its ALL booking platform - Accor Live Limitless -, Accor also becomes the global partner of the French SailGP Team. The partnership, which began in January 2023 at the Singapore Grand Prix, will continue at the various events that will be held until the end of the 2024 season.

In line with its commitment to social and environmental responsibility, Accor is supporting the French crews and pursuing its ambition to be a key partner for excellence and innovation. Our group is driven by passion, a thirst for adventure and team spirit. This is why sailing resonates so strongly with our values. With its 172 years of existence, the America's Cup is an emblem of the sailing world. Legendary for its history and its uninterrupted quest for excellence, it was natural for us to choose this race to launch the very first competition yacht in Orient Express colours. 

Sébastien Bazin, CEO, Accor

Like Accor in its sector and beyond, the America's Cup works to train young talent and promote gender equality. The Orient Express yacht will participate in both the men's and women's America's Cup competitions.

This partnership will also allow Accor to offer new opportunities and experiences to its customers and members of its ALL loyalty programme. The experiential dimension of the brand is a major development axis for the group. Members of the ALL loyalty programme will be able to participate in exclusive events during the competitions.

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