The Covid-19 spread has meant that tourist attractions in China can no longer rely on their traditional marketing methods. By combining both online and offline data, iClick and Tencent Culture and Tourism’s new platform is trying to help the industry recover.
This SaaS platform leverages Tencent Culture and Tourism’s data capabilities and iClick’s content resources to provide features such as customer preference analysis and ranked selections of recommended travel content to Chinese tourist sites operators.
The new platform has three major elements:
- Peer analysis helps clients benchmark peers in real time to gain more market share,
- User insights provides real-time insight into potential user needs and captures user preference,
- Content recommendation includes packages that can create an enhanced image for the site in Chinese tourism media, as well as original content created and promoted by online influencers on popular social media sites
"Our tourism content recommendation management platform represents the ideal comprehensive solution for tourist site operators, with Tencent’s vast dataset allowing for detailed peer analysis and consumer profiling for essential market insights, while iClick’s expertise in marketing resources and advertising placement ensuring they are able to reach their target demographic with the highest level of efficiency." said Jian Tang, CEO and Co-Founder of iClick.
Data predictions from the CTA (Chinese Tourism Academy) indicate that the Covid-19 outbreak has had negative impact on China’s tourism industry. Despite this, Dai Bin, Director at the CTA has stated there is a strong possibility of a rebound in domestic tourism spending.
As the total number of internet users in China is now around 854 million, iClick has signed partnership agreements with almost 100 KOLs (Key Opinion Leaders), whose content is distributed on popular social platforms (including WeChat, Weibo, Bilibili, Douyin and Tmall).