Despite the growing inflation which has a major impact on people's purchasing power, luxury tourism is doing very well. Although it is not aimed at the majority of travellers due to its cost, it is becoming increasingly democratised and is attracting customer profiles that previously did not spend as much on a holiday. A segment experiencing sustained growth thanks to the health crisis which has enabled many households to put money aside to spend as they please. Luxury tourism rhymes with pleasure, extravagance and experience, words that make many people dream and that above all push the professionals of the sector to constantly innovate and push back their limits in order to surprise a clientele used to the grandiose.