Operations

plus

Loyaltycheck At Steigenberger Hotel Group: mastering the mechanisms of loyalty development

5 min reading time

Published on 21/02/07 - Updated on 17/03/22

Add

The jury of the 7th Hospitality Awards made no mistake: the loyalty program of the German hotel group Steigenberger is exemplary in more than one way, in particular because of its concern for creating a solid loyalty program that goes beyond the simple notion of recognizing and rewarding. The program succeeded in winning the Trophy for the best initiative because of its approach using several complementary phases.

The program’s philosophy could be summarized as follows: customer satisfaction is only half the work, the other is ensuring their return. The notion of loyalty development thus lies at the heart of the approach. Since the beginning of 2006, Steigenberger Hotel Group has implemented an analysis and...

This content is for subscribers only. You have 80% left to discover.

Every week, the HON team brings you an expert look at the world of hospitality.

By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Already a member ?

For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?