New structure in European Operations (outside of France) with two distinctive areas: -* Subsidiaries & Managed hotels, and Franchises -* Didier Laporte and Andreas Tscherning appointed to head these departments
Louvre Hotels Group today announces that its European operations (excluding France) will take on a new structure centred on two distinctive management areas: Subsidiaries & Managed hotels, and Franchises. The appointments of Didier Laporte as Vice-President of Western European Operations (Subsidiaries & Managed hotels), and of Andreas Tscherning as Vice-President of European Franchises, will allow the Group to underpin this new operating strategy in Europe. They will both report to Olivier Derycke, European Chief Operating Officer. An expert in repositioning and redeveloping the Group’s brands, particularly in its key markets, Didier Laporte will have the task of adapting Louvre Hotel Group’s product offer according to country, putting in place benchmark standards for each brand and optimizing the Group’s financial results, as well as winning market share in Western Europe.Didier Laporte will be joined by an alter-ego, currently being recruited, who will be in charge of Subsidiary & Managed hotels operations in Central and Eastern Europe, and whose role will be structuring the Group’s product range and opening the door to new countries in this high growth area. With a wealth of experience handling the Golden Tulip brand and a wide knowledge of international communications, Andreas Tscherning’s role will be supporting the Group’s European Franchisees, coordinating with the head office in Paris, as well as accelerating growth and increasing activity among the Louvre Hotel Group’s European hotels.This new Operations structure centred on two areas of expertise, along with these appointments, will allow Louvre Hotels Group to sustain its international strategy. This is particularly the case in Europe, where it currently has 945 hotels in 19 countries (outside of France), including 146 opened in 2012. The Group intends to implement an expert approach in Europe, in order to best meet hoteliers’ needs, whether in Franchise or under Management.The Group will base its development around the Golden Tulip brand: boasting a solid base in Europe, it has the current potential to accelerate growth and expand in its target markets. This aim reflects the sustained success of the Golden Tulip brand, whose 50th anniversary the Group is celebrating this year.Commenting on the appointments, Olivier Derycke, European Chief Operating Officer of Louvre Hotels Group, said: “We are delighted with the Group’s new operating structure in Europe – where we are the second largest operator on the market in terms of hotel numbers – as it means we can respond as effectively as possible to our investors’ and clients’ expectations. Thanks to our portfolio of brands that sit well alongside each other, and to our powerful distribution system, we have significant development potential in the region, particularly in Central and Eastern Europe.”
France
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