Rodolphe Bouin, new president of Futuroscope

2 min reading time

Published on 24/07/18 - Updated on 17/03/22

Rodolphe Bouin

Since April 2018, Rodolphe Bouin, the former number 2 at the Poitevin amusement park, has succeeded Dominique Hummel.

Rodolphe Bouin worked his way up during the mandate of his predecessor, Dominique Hummel, who took up the reins in 2002 when the park was in difficulty.

He joined the company in 2000 as an intern at the end of his marketing studies at the IAE in Poitiers. Rodolphe Bouin initiated the Excel planning which is still used to organize the rotation of the park's employees

After his internship, he integrated management control until he reached upper management positions: store manager, human resources manager and then operations manager.

When Dominique Hummel became head of innovation at Compagnie des Alpes, he handed over the reigns to a man from within the inner circle.

"The succession has been carefully prepared," confirms Jean-Michel Brunet, president of the New Aquitaine tourism stakeholders and owner of Défi Planet, a neighbouring park on the theme of sustainable development. It's good for the territory to have people of value, who know the local environment well, and who want to defend it."

Rodolphe Bouin will therefore apply the 10-20-60 rule issued by Dominique Hummel: invest 10% of turnover, renew 20% of attractions, and convince 60% of customers to come back.

The Futuroscope, which currently employs 430 people on permanent contracts and 1500 people during summer, seeks to confirm the good figures of recent years. In 2018, the amusement park aims to welcome 2 million visitors, a milestone not reached since 2000.

Futuroscope now opens a new chapter in its history and seeks new levers of attractiveness. With the turnover at 108 million euros, the site will devote 15 million euros per year to development in order to constantly "reinvent the customer experience". Rodolphe Bouin notably plans to build a second park near the first.

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